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Personal Training Case Scenario free essay sample

Case Scenario #1 PEE AAA Please type your reaction in paper design, twofold divided. Paper ought to incorporate inquiries and point by point...

Saturday, May 23, 2020

Analysis Of School Uniforms - 1148 Words

Chapter Nine Two weeks until the Festival, and Red was feeling more abysmal than ever. She did manage to perk up for a while during lunchtime. Mondays were her favorite. Lunch was Southwestern Taco Salad and as usual, got an extra helping of corn in hers. The lunch staff, feeling generous, offered a special treat. For an extra fifty cents, you could upgrade from a six-ounce carton of milk to a twelve-ounce refillable cup of lemonade. She was behind Sherri in the lunch line and she had on another amazing new uniform sweater vest. â€Å"Oh my swirls, Sherri! Where are you getting these vests? They are so pretty and the detail is amazing!† Red gently touched the decorated hem of the vest so not to mess it up. â€Å"Thank you bestie! My mother and my†¦show more content†¦Ã¢â‚¬Å"It isn’t your fault Sherri, you don’t have to be sorry. I know everything will get better. Hold on. I’m getting a fountain drink today, but I can’t find the tops. Ugh. Swirls. You’d think that they would re-stock the tops around here. Oh well. Let’s just find a seat. â€Å"Look Red, there is a table over in the solarium with Gary and Sam.† Red noticed that they had to pass the table the twins sat at to get to the solarium. â€Å"Maybe somewhere else? It might be really hot in there with the sun beaming in.† â€Å"Oh they got a great spot near the garden. There are plenty of trees on that side, it shouldn’t be too hot.† Sherri started off to her left around a pillar. As soon as Red passed it, she saw a shoe all too late to avoid it. She yelped, as she tripped, causing Sherri to stop and turn around to see what was wrong. Everything happened quickly, but Red felt as if she had been trapped in a time warp. Red tried to keep her tray balanced, but it was no use. Her hand grasped her lemonade cup too tightly and the lemonade splashed all over Sherri’s sweater and tray, as she hit the floor with a crash that echoed across the cafeteria. Her food scattered over the floor. There was an awkward silence and then a roar of laughter from the table to her left. She stood up to apologize, but Sherri’s face was a deep crimson. â€Å"This is my brand new sweater! And now it isShow MoreRelatedSchool Uniforms And The School Uniform1422 Words   |  6 Pages Most of schools have different policies regarding the school uniforms. There was increase in the school that ask their students to wear a uniform. However, the benefits of the school uniform still unclear for many people. So, the researches conduct research about the actual benefit of the school uniform. Some of the research show there are a relationship between the school uniform and the overall student behavior, safety, and achievements. Many researches follow different method to collect theirRead MoreDress For Success : School Uniforms899 Words   |  4 Pages Dress for Success? School Uniforms Tureicka McClendon Louisiana College Educational Leadership ED 600 Dr. Amy Craig Dr. Marion Skiles September 19, 2015 Dress for Success? School Uniforms Purpose of the Study School Uniforms has an everlasting effect on some students. Weather it is in the classroom or out in public. This study debates the diverse effect that school uniform has on student achievement, attendance, and behavior (Gentile Imberman, 2012 pg. 1). Often students and parents areRead MoreSchool Uniforms939 Words   |  4 Pagesmandatory school uniforms is a raging topic in our country. Proponents of school uniforms conclude that there are many potential benefits to mandatory school uniforms, while opponents heartily challenge their claims. Potential benefits include: socioeconomic equalization, reduction in student violence and theft, restriction of gang activity, and improved focus in classrooms. Although these benefits would vastly improve our public education system, there is no clear evidence that school uniforms improveRead MorePros and Cons School Uniform1515 Words   |  7 PagesPros and Cons of School Uniforms Trina Warren Liberty University Professor Mink GRST 500/501 June 17, 2013 Abstract The decision for school district to enforce school uniforms has been in existence since the 16th century. School uniforms were originally created for poor children; however, over time, schools saw uniforms as a way to bring students together. There has been debate whether uniforms improve academic success while reducing affiliation of violence. There is opinion and study thatRead MorePersuasive Essay On School Uniforms1671 Words   |  7 Pages Hari Mainali South University School Uniform â€Æ' Abstract Freedom of dress is violated by restricting on school uniform. A school and university have their own dress code which does not require a particular dress. Some researcher and scholar suggest misbehavior in the student are the result of banning uniform. But misbehavior is what they acquired in their life. Banning uniform, student can exercise their right to express themselves freely. Student will be able to focus on education and saveRead MoreRichman644 Words   |  3 PagesIMPLEMENTATION ANALYSIS The full policy process is often described by the following steps: 1) problem definition 2) alternative generation 3) analysis of alternatives 4) policy adoption 5) policy implementation 6) policy evaluation While this course has focused on the first three steps, the last three steps are equally important. A thorough policy analysis will include some consideration of policy implementation, monitoring, and evaluation. The policy analyst can sketch out an implementationRead MoreSchool Uniforms1506 Words   |  7 PagesSchool Uniforms Help Students Make the Grade On February 24 of 1996 when President Bill Clinton made a speech at the Jackie Robinson Academy in Long Beach California he stated â€Å"This remarkable progress that you have shown in your school as a result of your school uniform policy, making it safe, more disciplined and orderly, creates teachers who focus on teaching and students who focus on their job of learning† (Bily, 2014 p.5). The school dress code debate is not new and the beliefRead MoreWhy School Uniforms Are Beneficial For Students1639 Words   |  7 PagesMany schools today seem to be making the switch from no dress code to a dress code or uniform. Dress codes and uniforms continue being implemented in schools and with this comes many benefits, such as less violence, students focusing more on academics, bringing success and positive results to students and teachers, and affordability of school uniforms. Having had a school uniform for most of my academic career, I definitely see the many benefits that come wi th having a uniform and seeing that theRead MoreSchool Uniforms Improve Childrens Safety Essay528 Words   |  3 PagesSince school uniforms have become more and more common in the United States, there has been one issue that many, of the parents and students are worried about. Many believe the children will not have the ability to express themselves freely. The First Amendment guarantees our right to free expression. This means that students do not leave their First Amendment rights outside the schoolhouse door, but their opinions can be limited to prevent major disruptions to classes and outside activities.Read MorePerceptions Of Dress Codes On Academic Performance And Student Behavior Essay1387 Words   |  6 Pagesachievement and behavior and school dress codes. This study is being undertaken because the implementation of dress codes and school uniforms has never been more contentious in America today. Some schools see inconsistent results in terms of academic achievement and overall student behavior upon instituting dress codes or school uniforms (Graham, Kahan, 2013; Draa, 2005), while other districts see declines in student success by similar measures (Brunsma, Rockquemore, 1998). School administrators, students

Tuesday, May 12, 2020

Movie Analysis Dancing On The Ashes Of The Drug War ...

In the short Just Say No:â€Å"Dancing On The Ashes Of the Drug War,† Eugene Jarecki combines dance, excerpts from political speeches and news-reports, and recent statistics, to assess the current War on Drugs in the United States (U.S.). When this video was released in 2014, the U.S. was the â€Å"jailing-est country on the planet† with 2.3 million prisoners and a higher imprisonment rate for drug crimes than both China and Russia. Over the years, the U.S. has made over 45 million drug-related arrests and spent around $1 trillion dollars on the War on Drugs. This video’s primary goals are to raise awareness about the â€Å"Smarter Sentencing Act,† which would shorten the mandatory minimum sentence for some drug offenses and release thousands of individuals, and convince viewers to sign the petition for this legislation, which is included at the end of the video. This video’s frenetic yet straight-forward construction captures what it feels like to be a Black American trapped in this unjust system and persuades viewers to join the movement against the War on Drugs. This video’s unique focus on dance gives the people most effected by the War on Drugs, Black Americans, a chance to express how they feel. According to the article that accompanies the video, Jarecki prompted the dancers by asking them to envision themselves â€Å"dancing on the ashes of the drug war.† Unlike in the American judicial system, where everything is decided for them, here they get to show how they feel; the fast-pacedShow MoreRelatedMarketing Mistakes and Successes175322 Words   |  702 Pagesinsights, we can also learn from successes and find nuggets by comparing the unsuccessful with the successful. With the addition of Google and Starbucks, we have moved Entrepreneurial Adventures up to the front of the book. We have continued Marketing Wars, which many of you recommended, and reinstated Comebacks of firms iii iv †¢ Preface rising from adversity. I have also brought back Ethical Mistakes, because I believe that organizations more than ever need to be responsive to society’s best Read MoreLogical Reasoning189930 Words   |  760 Pages There are logical—that is, appropriate—ways of doing this, as well as illogical ones. The goal is to add truths, not falsehoods. For example, you are waiting in the grocery store checkout line and notice a magazine’s front-page headline, World War II Bomber Discovered Intact on Surface of Moon. You didnt know that, did you? Well, it wouldnt be logical to believe it. Why not? Here are three reasons: (1) Bombers cant fly to the moon, (2) no one is going to bust the national budget to

Wednesday, May 6, 2020

A Self Discovery Journey Education Essay Free Essays

string(117) " in the procedure of understanding the theory and the rules of linguistic communication instruction and acquisition\." The undermentioned article is the consequence of an auto-analysis experience by an EFL instructor endeavoring to accomplish professionalism in her instruction patterns. The grounds that led her to that self-discovery activity are fundamentally her late acquired cognition on linguistic communication geting and learning theories and her desire to be a better instructor. She describes her current instruction patterns in footings of Teaching Principles, Classroom Management, Class Procedures and Techniques, and Resources and Materials. We will write a custom essay sample on A Self Discovery Journey Education Essay or any similar topic only for you Order Now Then she mentions the new patterns she ‘s willing to follow in order to go a better professional and the activities she must undergo to accomplish those patterns. KEY WORDS Professionalism, Language Learning and Teaching, Class Observation and Reflection, Auto-analysis. Introduction In 9 old ages of learning pattern, I ‘ve ne’er done before what I am about to make now in the paragraphs that follow. The following lines are to be my first written analysis of all time on my patterns as an EFL instructor in my personal hunt for professionalism. A Professional is person whose work involves executing a certain map with some grade of expertness. But a narrower definition limits the term to use to people such as instructors whose expertness involves non merely skill and knowledge but besides the exercising of extremely sophisticated judgement, and whose accreditation necessitates extended survey, frequently university-based, every bit good as practical experience. The professional is, foremost and first, a bringer-about of real-world alteration, prioritising real-time action and contemplation. ( Ur, ? ) . The term professional besides implies being portion of a community. The professional community of English instructors has developed agencies of consolidating relationships between its members and created chances for them to profit from each other ‘s cognition. We are an identifiable group, whose members are interested in interaction with one another for the interest of acquisition, and besides for the enjoyment of interchanging experiences and thoughts. We publish, we communicate innovatory thoughts, whether theoretical or practical, to one another and to the populace at big: through in-house seminars, national or international conferences, diaries or books ( Ur, ? ) . We as professional EFL instructors must be independent. Cipher else can state us what to make ; we ourselves are responsible for keeping professional criterions and should be committed to making those criterions. We must be cognizant of our duty towards our pupils and their acquisition. We should n’t merel y learn, we must besides larn, continually – about our capable affair, about learning methods, and approximately many other things that make us better educated and hence better pedagogues ( Ur, ) . The development of our learning competency is our professional duty, and it is a long-run and on-going procedure ( Pettis, ? ) . In the undermentioned paragraphs I will explicate what drove me towards making this soul-searching exercising, I ‘ll depict my current pattern as a instructor, and I ‘ll round-up with a to-do list of the patterns that I must get in order to be the professional that I want and need to be. Motivation In the early old ages of my instruction pattern I was fundamentally concerned with what to learn, and I did n’t detect or believe about other facets of EFL learning. Then I started detecting my pupils ‘ behaviour and the demands of the communities in which I taught my classs, and I started reflecting on my ain patterns, researching how to, and why to learn in each peculiar context in a manner that I could lend to do their lives better. I discovered that my instruction could truly lend to my pupils ‘ personal transmutation, and that I as a instructor must bear with the defining and reshaping of the coveted learning result of my pupils ( Kumaravadivelu, 2003 ) . Then a sense of committedness towards my profession started to develop, and I discovered that I still lack some of the conditions a professional EFL instructor must hold, and that the restrictions in my cognitive model constrain my instruction patterns ( Pettis, ? ) . I ‘ve come to a point in which I wish to halt playing around, experimenting in an irresponsible and irregular manner with my categories. I want to be able to take classs of action that are based on cognition and idea, instead than on wonder and creativeness. I know now that it is necessary to understand the rules underlying both automatic and consciously designed action. I now understand that I must establish my professional action on the consequences of academic research and theorizing ( Ur, ? ) every bit good as my personal experiences. I feel the demand to utilize successful pedagogical techniques that might convey new penetration and more advanced possibilities to my instruction pattern ( Richards, ? ) ; becau se I believe that accomplishments without cognition or rules are professionally unacceptable and the knowing instructor who is besides adept is a powerful pedagogue ( Pettis, ? ) . I started making professional development activities that challenged and changed my conceptual model, and larning from them has enabled me to do better determinations about the activities and techniques I could follow in my categories. I ‘ve learned that learning is non merely a series of preset and presequenced processs, but a context-sensitive action grounded in rational idea and creativeness in which the practician has to place and run into the challenges faced in the mundane pattern of learning ( Kumaravadivelu, 2003 ) . I ‘m good cognizant now that the rules that guide my determination devising can alter over clip and merit to be reconsidered sporadically as a personal committedness towards my ain on-going professional growing ( Pettis, ? ) . THE PRESENT My current instruction patterns are the consequence of 9 old ages of experience. I ‘ve worked with several different attacks and methods, but I ‘d ne’er analyze the theory and rules behind them till late. In malice of that, I ‘ve ever, genuinely loved instruction, and I ‘ve been really funny about my work. It makes me proud to state that I was n’t excessively lost in the manner of going a good professional. The undermentioned list is a catalogued sum-up of my current instruction patterns: Teaching Principles: Presently I ‘m in the procedure of understanding the theory and the rules of linguistic communication instruction and acquisition. You read "A Self Discovery Journey Education Essay" in category "Essay examples" Try to maximise the larning potency of my pupils through job resolution activities. Try out different learning schemes by invariably detecting things that work, flinging old patterns and taking on board new 1s. Expression at what I do in the schoolroom and believe about why I do it, how effectual it is, how are my pupils reacting, and how can I make it better. Reflect on the peculiar jobs that arise in the schoolroom. Analyze the context of each category and implement signifiers of cognition that are relevant to each specific context. Organize category content around pupils ‘ demands, wants and state of affairss. Treat each learning state of affairs as alone, placing the peculiar features of each event. Bring my life experiences to the educational scene, and acknowledge that my pupils do the same. Try to link the category content to wider societal issues. Classroom direction: I ever have high outlooks for pupil acquisition in my categories. My criterions for schoolroom behaviour are besides high. Personal interactions between me and my pupils and among pupils in my category must be positive. If pupils are misconducting, I ever try to happen out why. Every pupil must make take parting production in category. Derive my pupils ‘ trust in me and in what I teach them. Class Procedures and Techniques Target linguistic communication usage throughout the complete in-class clip. Avoid the usage of female parent lingua among students.. Use of scholar centered, job work outing activities that involve interaction in the mark linguistic communication. Task direction must be clear and focused ; same as accounts on linguistic communication points. Proctor pupils ‘ public presentation on undertakings to see that coveted public presentation is being achieved. If pupils did n’t understand an direction or an account, I ever think about what I did and why it may hold been ill-defined. When pupils do non understand, they are re-taught. Incentives and wagess for pupils are used to advance excellence. Error rectification is done after the pupil finishes production. Contemplation on how much testing to make and when is the appropriate clip to make it. Make warm up activities at the beginning of the category to fix pupils for mark linguistic communication usage, and/or to put the temper for a specific activity. Monitor on-going public presentation of the category, trying to turn up unexpected jobs on the topographic point and seting direction outright to rectify them. Induce pupil pattern on several, if non all of the linguistic communication accomplishments in each category. Include grammar accounts in the category content. Resources and Materials Use different text books for schoolroom activities. For reading pattern, usage texts that are non excessively difficult for my pupils. Any stuff at manus that could be utile: in writing stuffs, audio stuffs, picture stuffs, multimedia stuffs, cyberspace, games. Motivate pupils to convey stuffs to category which they think might be utile. THE FUTURE Throughout my current procedure of analyzing the theories of linguistic communication acquisition and instruction, I ‘ve discovered several patterns that, if adopted as mine, would surely steer me in the right way of accomplishing on-going professionalism. In the list below I will advert the coveted patterns and how I ‘m traveling to accomplish them. Be able to explicate to my pupils the manner the mark linguistic communication ( English ) plants and why does it work ( Ur, ? ) : I can make this end by analyzing English linguistics. Make informed and appropriate real-time determinations when, ( as frequently happens ) different, every bit valid rules appear to conflict in a peculiar state of affairs ( Ur, ? ) : In order to be able to make this I must rule all the rules of linguistic communication instruction and acquisition and be really detecting of each category state of affairs, concentrating on peculiar characteristics of my instruction or on a peculiar category event. Be peculiarly knowing and adept so that the necessary scope of subjects is addressed suitably and sufficiently ( Pettis, ? ) : Continue analyzing all the facets of linguistic communication instruction and acquisition, and do it an on-going wont, by being personally committed to seeking out extra chances to larn and develop. Have a deep apprehension of the rules of professional action, and be able to introduce and associate critically to the invention of others ( Ur, ? ) : Yet more lasting survey, non merely through reading, but besides by go toing classs, speaking about and discoursing issues with co-workers, and several other activities of the linguistic communication learning community. Let a combination of linguistic communication larning theories and my ain experiences to interact with each other to bring forth effectual linguistic communication lessons ( Tice, ? ) : I must set into pattern the studied theory and reflect about its consequences taking into history my old experiences and cognition. Question the ends and values that guide my work ( Kumaravadivelu, 2003 ) : Constantly analyze my premises on linguistic communication acquisition and instruction in the visible radiation of each peculiar state of affairs and context. Reflecting upon the ideological rules that inform my instruction pattern. Be more organized with my instruction patterns ( Pettis, ? ) , and maintain a record of my ain analysis and contemplation on category observation ( Tice, ? ) : By roll uping information about what goes on in my schoolroom ( lesson programs ) , and analysing and measuring their consequence. By depicting lessons and activities and reflecting on whether or non they ‘ve been successful and why. By detecting the different things me and my pupils do in category, ever seeking to detect things that I was antecedently incognizant of. Take deliberate hazards in the schoolroom by introducing my pedagogical techniques and measuring their effectivity ( Richards, ? ) : Trust my ain personal instruction schemes. Explore the right methodological analysiss for each undertaking by reflecting on their consequence. Identify the features of the effectual activities and implement them in category, and measure them once more in a uninterrupted rhythm. Look back critically and imaginatively to make cause-effect thought, to deduce explanatory rules, besides to look frontward and make prevenient planning ; utilizing a carefully structured attack to self-observation and self-evaluation. See the facets of instructor behaviour: how much do I speak? , what about? , how do I react to student talk? , where do I stand? , who do I talk to? How do I come across to my pupils? ( Tice, ? ) : The easiest manner to make this is by entering my categories ; but that is n’t ever possible to make. I must calculate out how to supervise my categories in a manner that I can detect and roll up this type of information. Use the category clip for pupil acquisition by developing smooth and efficient schoolroom activities and organizing groups to suit instructional demands ( Richards, ? ) : Keep on showing job work outing activities that meet the category ‘ demands with existent accent on pupil engagement and pattern. To name the demands of the pupils ( Richards, ? ) : By acknowledging their motivations to larn and by observing the linguistic communication acquisition phase in which they are. By reacting to the societal interactions and shared significances that exist among pupils, both inside and outside the schoolrooms. To be cognizant of the â€Å" developmental preparedness † of the scholar, that determines when and how to learn a pupil something ( ? , ? ) : By analyzing Piaget and the humanist theories, and by detecting my pupils really carefully so that I know when to present certain undertakings, harmonizing to the advancement they ‘re doing. The same applies for lesson programs. Observe if my pupils get the acquisition ends set by me ( Richards, ? ) : By supervising closely the learning advancement of my pupils. To hold a thorough appreciation of how my pupils learn and what motivates them to larn ( ? , ? ) : By analyzing the learning acquisition theories. By detecting my pupils actions and behaviour. By roll uping this type of information from pupil engagement in my categories. By reflecting on these subjects to make up one’s mind what to make in category. See pupil feedback in the contemplation of my instruction patterns ( Tice, ? ) : Ask my pupils what they think about what goes on in the schoolroom. Their sentiments and perceptual experiences can add a different and valuable position. This information can be collected through questionnaires. Take portion in course of study development and affect myself in school alteration attempts ( Kumaravadivelu, 2003 ) : Use my experience and cognition on schoolroom contexts and state of affairss to assist develop better instruction plans. Working together with other instructors, pupils, parents and decision makers to portion thoughts and exercising power over the conditions of our labour. And being cognizant of the socio political context and the power dimensions that have helped determine it. Decision Becoming a good professional in the linguistic communication learning field is no easy undertaking. There are several long-run patterns that should be acquired in the procedure, all of which include difficult work. Personal intuitive judgement is excessively wide and excessively obscure to be satisfactory in the application of a profession. Learning to learn does non stop with obtaining a diplomat or a grade in instructor instruction but is an on-going procedure throughout one ‘s learning calling. Teachers must build their ain theory of pattern, concerned chiefly on the critical thought of their concrete schoolroom contexts. Teachers should non merely joint their standards for developing and measuring their ain pattern, but besides have to prosecute in extended theorizing about the nature of their topics, pupils and learning/teaching procedures and even be concerned with wider ethical, societal, historical and political issues. This theorizing must include self observation, sel f analysis and self rating of their ain instruction patterns. Teaching should be an explorative activity in which the instructor must develop, choose or accommodate undertakings which are appropriate for their schoolroom context in order to bring forth location-specific, classroom-oriented advanced schemes ( Kumaravadivelu, 2003 ) . Monitoring learning Acts of the Apostless should even travel beyond the person, personal activity that transforms schoolroom practicians into strategic minds and adventurers ; it must transform into a corporate activity in which all the linguistic communication instructors of a peculiar establishment confront their experiences and finds to make a better learning plan or course of study for their communities. In my peculiar instance, I must concentrate on analyzing and larning the different theories that inform the linguistic communication instruction pattern, I must get down roll uping informations on category work activities and pupil behaviour ; and I must get down analysing and making self-reflection on all the gathered information. How to cite A Self Discovery Journey Education Essay, Essay examples

Saturday, May 2, 2020

Case Study Lunch Box Restaurant

Questions: ScenarioCase Study: Lunch Box RestaurantLunch Box is a small restaurant located in a busy area of Canary Wharf right in the middle of busy offices and providing different types of food items including packed (ready to go) and prepared on order. The restaurant serves Mediterranean, Italian and Indian food. Since the restaurant is located in a busy area where people from different cultures visit to buy food. The restaurant has no seating area therefore it operates only on take away basis. Though restaurant holds a good reputation however new entrants, presence of large number of other restaurants and no seating area are some of the key limitation which is effecting on the business profitability. In order to grow profitability the restaurant has conducted a survey which revealed that most of the customer would like to have food delivered in their offices so they dont need to leave their workplace. On the basis of survey results the Lunch Box Restaurant management is interested in E-Comm erce system which would enable their customers to select/choose food for their lunch and to be delivered to their offices Required: 1. Critically assess the risks of linking business systems to the internet. 2. Explain the importance of protecting the intellectual property of an organisation.3. Critically discuss what security measures Lunch Box Restaurant need to take in order to protect its e- Commerce system. Answers: 1. Critical Assessment of risk of linking business system to the internet If the company Lunch Box link their business system with the internet, following risk can occur that affect badly with the business process. These are Unauthorized Disclosure: When the company linking the business system to the internet, they have to share information and most importantly share the information of electric transaction. It may have high risks because the company has to transmitting the transaction without proper internet security (Dutta et al. 2012). Hackers can intercept the transmission and gather information of customers details such as credit or debit card details. It may lose customer loyalty for Lunch Box. Data Alternation: It will be also a major risk when Lunch Box linked their business system with the internet. When the company implement e-commerce in their business they share or transmit information over network that has huge risk of data accident. Spoofing: The company first introduce e-commerce website for business that means they involves low cost and professional looking websites. Therefore, hackers of cyber theft has wide range of opportunities to make a duplicate websites that looks like Lunch Boxs website and access customer information such as bank details. It may create high risk for business of Lunch Box. 2. Explanation the importance of protecting the intellectual property of an organisation According to Waser (2012), in business intellectual property has to be protected due to growth of business. In business, intellectual property is considered wide range of areas such as products, services, processes, etc. Apart from that, Venkatesh et al. (2012) argued that business benefited from the internet. Therefore, organisation has to protect their own intellectual property in order to increase busyness. Following are the importance of protecting intellectual property in business Entry barriers: Davenport (2013) suggested that intellectual property helps the business in generating entry barriers as well as capturing the business value for consumers in a particular target market. Goodwill: Intellectual property or trademark is unique for every business. Trademark is helping in leading consumers attraction to the original products. Counterfeiting: This is a great issue in these days of business. Counterfeit products badly affect to the business of luxury brands (Venkatesh et al. 2012). Therefore, it is very much important to protect the intellectual property in terms of avoiding attack from counterfeit products. 3. Critical discussion on security measurement for Lunch Box Restaurant in order to protect its e-commerce system In order to protect the e-commerce sites of Lunch Box Restaurant, following steps have to be maintained by the information technology department of the company Step 1: Lunch Box Restaurant has to involve encryption technology with RSS algorithm during the scrambling or converting. It helps in making unintelligible for every aspects for the recipients. Step 2: Organisation has to involve authentication in their e-commerce site. It helps in protecting the business intellectual property. Step 3: Need to involve Secure Socket layer digital certificates in order to make the certificate online. Secure Socket Layer digital certificates also help in establishing trust between online transactions and digital networks. Reference List Davenport, T. H. (2013).Process innovation: reengineering work through information technology. Harvard Business Press. Dutta, S., Bilbao-Osorio, B., Geiger, T. (2012). The Global Information Technology Report 2012. InWorld Economic Forum(pp. 3-22). Venkatesh, V., Thong, J. Y., Xu, X. (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology.MIS quarterly,36(1), 157-178. Waser, R. (Ed.). (2012).Nanoelectronics and information technology. John Wiley Sons.