Guerrilla Marketing A Startup s Phenomenon - 1175 Words

USW, Atrium University of South Wales Guerrilla Marketing: A startup’s phenomenon Kyle Sowden 14023601 BA(Hons) Advertising Design G107728 - Critical Paper Introduction One reason many startups fail is poor marketing. Due to minimal finances, startups are restricted from using a lot of traditional marketing methods that are often associated with high costs. An alternative strategy that does not require expensive financial resources and can help a company shine through the countless number of competing campaigns is guerrilla marketing. But is guerrilla marketing the only answer for start-ups? The aim of this dissertation is to contribute to the research on the phenomenon that is guerrilla marketing and answer the following: What is guerrilla marketing and is it the only answer for start-ups? In order to answer this effectively, we must first understand what guerrilla marketing is. The work of Jay Conrad Levinson will be used as the foundation for this paper as he is widely considered the godfather of guerrilla marketing, after first coining the term in his 1984 book Guerrilla Advertising’. Other sources will then also used to create an unbiased understanding in addition of guerrilla marketing and the theory surrounding it. A multiple case study exploring three unconventional campaigns from three different companies is used as a basis for Main Body â€Å"People that spread ideas, regardless of what those ideas are, win.† It is not what is offered that’sShow MoreRelatedMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesMarketing Management, 14e (Kotler/Keller) Chapter 1 Defining Marketing for the 21st Century 1) Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firms intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit

A Brief Note On The Modern College Tuition - 1071 Words

The Modern College Tuition Yale University is among the most prestigious in the country; a union of Ivy League schools upheld by nothing but their name and age. Though these schools like Yale are famously known as an expensive path for an equal education, they receive a surprising number of applicants. While there are several options for avoiding a crippling college expense, the price of a school like Yale is beyond steep. Like any business, you want to generate as much revenue as possible compared to your expenses, so while the cost of a college degree can be expensive, it clearly has a demand comparable to that of its price (Heakal). Tuition alone is an obstacle, but when the expenses are all totaled together, you can certainly see the†¦show more content†¦Room costs $8,200 and board costs $6,400, totaling to $14,600. It shall be considered that this steep price is for use of the housing facilities located Yale’s campus; quite a convenient location to live when you must walk to multiple auditoriums daily. When combined, these expenses total to $65,725 every year at Yale University. This means that even if your required education fit into four years, it would already cost $262,900 (â€Å"Estimated Cost†). Without the benefits of financial aid, Yale acknowledges the heavy responsibility of the parents to provide the money necessary to pay for the education: â€Å"Yale believes that both parents have a responsibility to contribute toward their child’s college education, even if they are divorced or separated† (â€Å"Parent Contribution†). As this is stated directly on Yale’s website, it very accurately reflects how it expects the students to be dependent upon their family in order to receive an education at their school. In modern society, it is fully inappropriate for it to be the responsibility of the parents to provide a fixed proportion of their income for their child to go to a prestigious school that takes a certain level of brilliance to attend. Education has become more of a business than a liberty in the past couple of decades, and as seen by the evidence provided, it has merely encouraged dependence on someone else – a state anyone in busines s tries to avoid. Fortunately, there are several ways one

Nur405-Windshield Survey free essay sample

Windshield Survey My windshield survey was completed in the San Jacinto neighborhood in Amarillo, Texas. This neighborhood is a lower income area known for drugs and crime. Housing in this area consist mainly of rental properties that range from poor to adequate condition. Many different cultures can be identified in this area. There are also a lot of elderly that live in this area that require assistance. There are not a lot of health related services for these people to access in this area. Public transportation is available in this area, but not easily accessed. Community- consists of a group of people, who reside in a specific location. This group share government, it often consists of a common culture, and heritage. Community Health- is a field of study within public health that concerns it self with the study and improvement of the health of biological communities. Community as a client- is when nursing care is focused on the healthcare of the common good of the population instead of individual health. Healthy People 2020 indicator that will applies to surgery will be medical product safety. In surgery we deal with a lot of medical products and the risk for adverse reactions in patients are great. I feel a greater emphasis on the safety of these products would be a great benefit to patients. Results of Windshield Survey: Housing and Zoning- The homes in this neighborhood were built between 1920’s and 1940’s. They are mostly pier and beam homes with wood or asbestos siding. Some are stucco and very few brick homes. Most of them are detached single family homes, there are a few scattered duplexes and even a few mobile homes. General condition of these homes would be poor to average. A lot of the yards are overgrown or even just dirt. Several of the homes have cars parked in the yards. Broken and boarded up windows were common throughout the neighborhood. Several houses had paint that was chipping off. There were also several homes that had spray paint tagging on them. All of the homes had indoor plumbing. Most of them didn’t have central heat or air. They had window units or just had open windows with fans in them. Open space- This is an older established neighborhood. There is not a lot of open space left in this area. There are a few parks in the area, but they didn’t seem to be utilized by the public. Boundaries- The neighborhood lies between Amarillo Boulevard, Western Street, 6th street and Georgia Street. This is a lower income neighborhood. Median income would be below the poverty line. A lot of the homes are known drug houses, with several people living in one home. The area is known as San Jacinto. Also been called â€Å"San Ja-ghetto†. Commons- There is an area off 6th street in this neighbor hood that has bars and joints that seem to attract people from this neighborhood. A lot of the residents of this neighborhood seem to hang out in their yards and in parks in the area. They seem very territorially and not open to strangers. During my observations I passed several groups hanging out in their yards and didn’t very inviting looks from them. Transportation- A lot of cars seen in front of homes in the area, and seen driving around the area. They do have access to public transportation, but the access points would require them to travel quite a ways. Several people were also seen walking and riding bicycles in the area. The major highways access it at least three miles away. Service Centers- There is an elementary school and private school in the area. No active activities seen at either of them during the survey. No medical clinics or doctors offices noted in the area. There was one palm reader on 6th street. There is a YMCA in the area, which does have active programs for children. Stores- There was several convenient and discounts stores in this neighborhood. No grocery stores noted. There were a few bars and joints in the area. Most people were walking to these stores and seemed to gather outside these stores. Street people- a lot of people both males and females noted walking area the neighbor hood. They were from several different races, Caucasian, African-American and Hispanics. There were also several groups of people noted sitting outside of their homes. We noted several small children playing outside near streets with no adult supervision. Witnessing a young man being verbally abusive to a female and was escalating to a physical alteration. One group was several young black men smoking and playing cards. Several homes were noted to have â€Å"Beware of Dog† signs on their homes. Most of them had Pit Bulls in their yards. Several stray cats noted in the area, running around in yard and streets. Signs of Decay- This neighborhood seem ruined down. Crime is rampant in the area. Several police cars seen in the are during the survey. Bars seen on peoples windows and doors. Abandond homes with broken or boarded up windows noted. Old junky cars parked in yards. Old faded neighborhood watch sighs noted. Spray paint tagging of gang signs noted on fences and sides of houses. â€Å"Keep out or No Trespassing† signs noted on several homes. A duplex in the area had signs of recent crime. Orange paint laid out the crime scene, and bullet holes noted in sides of house. There was a spray painted tagged message on the wall between the duplexes that read â€Å"No More†. RIP sign shoe polished on a front door. Race, Ethnicity and Religion- Several different races were noted during the survey period. Caucasians, African-Americans, and Hispanics made of most the cultures in this neighborhood. Most of the business in the area advertised in English, but several Hispanic owned business are in the area and advertise in Spanish. No real signs of religious beliefs noted outside the residents. There area several churches in the area, beliefs ranging from Church of Christ, Methodist and evangelist. One church off 6th street offers a youth program for them on Wednesday nights. There is also a private school that is in this neighborhood that just seems to utilize the old church facilities in area, but don’t really serve the children in this area. Health and morbidity- there are signs of chronic drug use and alcohol usage. Several residents are seen on their front doors smoking with oxygen in place. No sighs warning that oxygen was in use or of no smoking noted. Due to previous knowledge of this area through medics there are a high number of residents that have sever medical issues. No there are no eailsy access medical clinic in this area. The closest hospital is at least 5 years away. Politics and Media- No political signs noted in yards throughout this neighborhood. Nor was any policatical advertisings noted on the main roads in or out of the area. Their people don’t have an easy access to media on a regular basis.

The Cask of Amontillado ( 1846)page 1 of 2 Essays - Fiction

The Cask of Amontillado" ( 1846)page 1 of 2 "For the love of God, Montresor!" (See Important Quotations Explained) Summary The narrator, Montresor, opens the story by stating that he has been irreparably insulted by his acquaintance, Fortunato, and that he seeks revenge. He wants to exact this revenge, however, in a measured way, without placing himself at risk. He decides to use Fortunato's fondness for wine against him. During the carnival season, Montresor, wearing a mask of black silk, approaches Fortunato. He tells Fortunato that he has acquired something that could pass for Amontillado, a light Spanish sherry. Fortunato (Italian for "fortunate") wears the multicolored costume of the jester, including a cone cap with bells. Montresor tells Fortunato that if he is too busy, he will ask a man named Luchesi to taste it. Fortunato apparently considers Luchesi a competitor and claims that this man could not tell Amontillado from other types of sherry. Fortunato is anxious to taste the wine and to determine for Montresor whether or not it is truly Amontillado. Fortunato insists that they go to Montresor's vaults. Montresor has strategically planned for this meeting by sending his servants away to the carnival. The two men descend into the damp vaults, which are covered with nitre , or saltpeter, a whitish mineral. Apparently aggravated by the nitre , Fortunato begins to cough. The narrator keeps offering to bring Fortunato back home, but Fortunato refuses. Instead, he accepts wine as the antidote to his cough. The men continue to explore the deep vaults, which are full of the dead bodies of the Montresor family. In response to the crypts, Fortunato claims to have forgotten Montresor's family coat of arms and motto. Montresor responds that his family shield portrays "a huge human foot d'or, in a field azure; the foot crushes a serpent rampant whose fangs are imbedded in the heel." The motto, in Latin, is "nemo me impune lacessit ," that is, "no one attacks me with impunity." Later in their journey, Fortunato makes a hand movement that is a secret sign of the Masons, an exclusive fraternal organization. Montresor does not recognize this hand signal, though he claims that he is a Mason. When Fortunato asks for proof, Montresor shows him his trowel, the implication being that Montresor is an actual stonemason. Fortunato says that he must be jesting, and the two men continue onward. The men walk into a crypt, where human bones decorate three of the four walls. The bones from the fourth wall have been thrown down on the ground. On the exposed wall is a small recess, where Montresor tells Fortunato that the Amontillado is being stored. Fortunato, now heavily intoxicated, goes to the back of the recess. Montresor then suddenly chains the slow-footed Fortunato to a stone. Taunting Fortunato with an offer to leave, Montresor begins to wall up the entrance to this small crypt, thereby trapping Fortunato inside. Fortunato screams confusedly as Montresor builds the first layer of the wall. The alcohol soon wears off and Fortunato moans, terrified and helpless. As the layers continue to rise, though, Fortunato falls silent. Just as Montresor is about to finish, Fortunato laughs as if Montresor is playing a joke on him, but Montresor is not joking. At last, after a final plea, "For the love of God, Montresor!" Fortunato stops answering Montresor, who then twice calls out his enemy's name. After no response, Montresor claims that his heart feels sick because of the dampness of the catacombs. He fits the last stone into place and plasters the wall closed, his actions accompanied only by the jingling of Fortunato's bells. He finally repositions the bones on the fourth wall. For fifty years, he writes, no one has disturbed them. He concludes with a Latin p hrase meaning "May he rest in peace." Analysis The terror of "The Cask of Amontillado," as in many of Poe's tales, resides in the lack of evidence that accompanies Montresor's claims to Fortunato's "thousand injuries" and "insult." The story features revenge and secret murder as a way to avoid using legal channels for retribution. Law is nowhere on Montresor'sor Poe'sradar screen, and the enduring horror of the story is the